Most lists of SEO tips are overwhelming and as a small business owner would sometimes seem intimidating. Every website is unique and therefore using a certain tactic doesn't guarantee results for your specific business. Therefore, it’s important to be up to date with an ever-changing market and adjust as needed.
Step 1: Establish the Groundwork
Before focusing on SEO keywords, you need a strong website and brand image/voice/goals to work with. Don’t fret! We can help you with that to make sure you are in good stead for engagement and visibility online and offline. If branding isn't solid this might detract potential clients so we think this first step needs to be done correctly before anything else.
Step 2: Research
You have a clear vision for a business model and brand image and therefore the SEO keywords need to fit the same model. Export keyword data from Google Search Console and landing page traffic (organic and total) from Google Analytics. Analysing this data will give you a good idea of:
What the best keywords are for your business
Where the most immediate opportunities for improvement are
What keywords/landing pages are not doing as well
Ensure that you’re targeting keywords (Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines) that have the right search intent and are aligned with the language that your target audiences use.
Step 3: Content Optimisation
Keep users on the page and provide them with another logical destination or next step. You should provide engaging images that entice the user. This means you can further optimise for search engines through file naming and ALT Text (text used within an HTML code to describe the appearance and function of an image on a page for the search engines to understand the contents of the image. This is also useful for accessibility. For example, this description can be played as audio for visually imapaired audiences).
Step 4: Keywords That Stick
Title tags are very important for SEO.
BuzzSumo researched 100 million headlines and learned that:
Emotional headlines drive engagement.
Curiosity gains engagement.
The number 10 in headlines is extremely powerful.
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